Make Way for a New Biscuitville!
June 11, 2017
ASHEBORO, N.C. (JUNE 8, 2017) – Biscuitville FRESH SOUTHERN® (biscuitville.com), a local family-owned restaurant known for its authentic, Southern-style breakfasts, will temporarily close its restaurant at 1442 North Fayetteville Street in Asheboro on Sunday, June 11, at 2 p.m. No need to worry, biscuit lovers. Biscuitville is demolishing the old building to make way for a new generation Biscuitville with a reinvigorated design that will enhance the guest experience and embrace the local Asheboro community.
During the construction of the new North Fayetteville Street restaurant this summer, the Biscuitville located at 745 West Dixie Drive in Asheboro is prepared to bake plenty of hot, scratch-made biscuits and other breakfast items for area residents. Employees from the North Fayetteville Street restaurant have the opportunity to work at the West Dixie Drive restaurant, as well as other locations in the area, during construction of the new North Fayetteville Street Biscuitville.
“Our new Fayetteville Street restaurant design will be warm and welcoming and provide a comfortable dining experience where our guests will feel at home. It also will feature two drive-thru lanes for added convenience,” said Burney Jennings, Biscuitville CEO. “We are in the midst of an exciting growth phase for our company, with new menu items, restaurant remodels and new locations. All of these initiatives are built on our foundation of serving fresh, locally sourced, scratch-made food.”
Jennings said the new North Fayetteville Street Biscuitville will reopen by early fall. As part of the new restaurant design, Biscuitville also has updated and expanded its biscuit window, which allows guests to view the biscuit making process. This feature is so iconic to Biscuitville’s brand, the company proudly posts “Home of the Biscuit Window Since 1966™” in front of its biscuit makers. The new restaurant design also opens up the front counter areas to create better views of the cooks and encourage interaction between team members and guests.
Additional highlights of the new restaurant design for Biscuitville include:
- Exterior features that resemble a reclaimed Southern barn, with a tin roof, barn doors and gooseneck lights
- Interior features that combine a modern look and feel with Southern heritage through industrial hardware, blue painted ceilings inspired by Southern porches, and mixed materials like stone, wood, metal and tile
- Large photos and artwork that capture scenes of the local neighborhood and community
- New cushioned seating and custom wallpaper
- An enhanced beverage area with expanded drink options, including Salisbury-based Cheerwine
- Conveniences such as free Wi-Fi and electrical access for devices.
The North Fayetteville Street restaurant is the first Biscuitville location to be “scraped and rebuilt” in more than 10 years. This location is also the first prototype of the new Biscuitville “Fresh Southern” restaurant design.
“We’ve kept the best of what our guests have always loved about Biscuitville, and freshened up the look and feel while adding amenities,” said Jennings. “Our guests and fans contributed their ideas, and that feedback has been included in the new brand experience in our restaurants.”
For more information about Biscuitville FRESH SOUTHERN, visit the company’s website biscuitville.com.
About Biscuitville FRESH SOUTHERN®
Headquartered in Greensboro, North Carolina, Biscuitville FRESH SOUTHERN® is a family-owned company that offers guests an authentic Southern-inspired dining experience. Known as the “Home of the Biscuit Window Since 1966™”, Biscuitville offers genuine Southern hospitality and makes food the old-fashioned way. Biscuitville uses fresh, authentic ingredients, sourced locally whenever possible. The company was founded in 1966 when owner Maurice Jennings opened two pizza restaurants in Burlington. After several years, the company added signature, made-from-scratch biscuits to its menu that were so well received, business boomed and the Biscuitville brand evolved. In 2014, the company expanded its lunch menu to include fresh-made sandwiches and sides, now available at all Triad locations. Today, Biscuitville employs over 1,000 people and operates 54 restaurants in North Carolina and Virginia. Biscuitville serves breakfast all day from 6 a.m. to 2 p.m. and offers a lunch menu from 11 a.m. to 2 p.m. at all Triad locations. For more information, visit Biscuitville.com.